LINK: Syfy’s Plan: More Space Operas, Less ‘Sharknado’ – The Hollywood Reporter.
“Almost five years after a rebrand that abandoned the Sci-Fi moniker and enraged fans, NBCUniversal brass is aware that its attempt to lure a broader audience might have lost it some clout in the increasingly lucrative genre that shares its former name. Now Syfy president Dave Howe is trying to rectify the perception problem with changes in the executive ranks that will translate to new programming more familiar to its core audience.”
I’m all for this personally! I know Syfy got huge press for Sharknado and similar intentionally bad films, but the channel should be going after viewers that have largely flocked to Network channels to get their science fiction fix. When The CW and BBC America have more science fiction than a dedicated “syfy channel” (that spelling still drives me up the wall) something is wrong. And even as much of a pro wrestling fan that I am, I am always baffled by Syfy’s airings of WWE Smackdown! Let’s just hope the rumored Blakes 7 remake is part of this initiative!
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So so true! I haven’t watched much Syfy at all since the rebranding and “expansion”. Fortunately AMC, BBC America, and others are picking up the slack for genre programming but I miss the days when I could tune to Sci-Fi anytime and discover something awesome.